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Quercus Eight | Clients | InstMC

Quercus Eight | Clients | InstMC

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Institute of Measurement & Control

Measurement + Control Journal | Instrument Engineer’s Yearbook 2011

Institute of Measurement & ControlInstitute of Measurement & ControlInstitute of Measurement & ControlInstitute of Measurement & Control

Target Audience

We have a long-established relationship with the Institute of Measurement and Control, having published its membership magazine Measurement + Control for the past eight years.

The magazine is mailed to over 4000 members, ten times a year.

We are responsible for the account management, design and printing of the magazine and also the InstMC ’s influential Instrument Engineers’ Year Book.

Creative Challenge

Measurement + Control publishes practical technical articles, product and business news and information on technical advances, pitched at a high technical level. The magazine is designed to appeal to a wide-ranging readership of engineering professionals with different backgrounds and experience.

Our role is to ensure the overall design of the magazine is clear and accessible even though it is “text heavy”. In the past few years we have re-designed the magazine, introduced full colour and sourced a printer with green credentials to ensure the continuing appeal of the magazine.

Customer Engagement

The InstMC’s objectives are to act as a learned society by disseminating and advancing the knowledge of measurement and control and its application at all levels.

The magazine and the year book are key tools in achieving these objectives.
The look, feel and quality of the publications are vital in ensuring that InstMC’s messages reach their target audience.

Business Result

In the rapidly changing world of measurement and control the InstMC is a source of reliable and trustworthy information, helping busy professionals to keep up-to-date with the latest thinking as well as sources of professional, technical and commercial knowledge and expertise through the medium of its publications.
InstMC Logo

Client: Institute of Measurement & Control
Frequency: Monthly
Circulation: 5000
Magazine: InstMC Journal

Client: Institute of Measurement & Control
Frequency: Annual
Circulation: 5000
Magazine: Institute of Measurement & Control
Website: instmc.org.uk

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Quercus Eight provides a professional, knowledgeable and friendly service. They always go the extra mile to make sure our marketing and publishing needs are met and together we are able to develop a plan that fits both parties well.

Velda Wong - Communication Manager
Institute of Measurement & Control