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Quercus Eight | Clients | CLA

Quercus Eight | Clients | CLA

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Country Land & Business Owners Association

Land & Business

Land & Business MagazineLand & Business MagazineCountry Land & Business AssociationLand & Business MagazineLand & Business Magazine

Target Audience

Land & Business is the monthly magazine of the Country Land Business Association (CLA), the premier organisation safeguarding the interests of those responsible for land, property and business throughout rural England and Wales.

The CLA speaks for everyone who believes in a living and working in the countryside and its magazine is a vital tool in communicating with members and the wider public as well as being a key member benefit.

Creative Challenge

In 2008 we were briefed to bring the magazine up-to-date and create a more sophisticated and cohesive look and feel for the publication, without alienating long-established readers.

Given that the subject matter is the great English and Welsh countryside, the magazine is always a visual treat but the introduction of a more developed colour palette, a combination of fonts, more imaginative use of those brilliant images of the countryside, better signposting and more creative set pieces greatly increased the impact of the magazine on readers and advertisers.

Customer Engagement

A survey by Wordshop carried out on behalf of CLA in 2009 found a high level of customer satisfaction, with 80 per cent of members saying they read the magazine “avidly”.

The clearer format has helped CLA to get its important lobbying and campaigning messages across, promote major events like the CLA Game Fair, plus all the benefits of membership, to support and promote membership retention.

Business Result

The radical overhaul of content and design has resulted in a more readable publication, reflecting the values of CLA and its gravitas as a major voice on rural affairs.

It has also helped to attract more advertisers, enabling cost savings to CLA of more than £35,000 despite the tough economic conditions.

Land & Business has won an Award in Excellence for Design from the Institute of Internal Communications.
CLA Logo

Client: Country Land & Business Owners
Frequency: Monthly
Circulation: 45,000
Magazine: Land & Business
Website: www.cla.org.uk

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I have always found them to be professional, dedicated and hard working. Their customer service is outstanding and they use gifted designers who are easy to work with. They are quick at nipping potential problems in the bud and flexible in their approach to running the print and design of membership magazines. With their help, Land & Business has gone from strength to strength. I have no hesitation in recommending Quercus Eight as a superb choice.

Ollie Wilson - Communication Director
Country Land & Business Association